Helsinki City Break: An insider’s guide to Helsinki spotlights classic stops like Suomenlinna (UNESCO), Kauppatori and other market halls, plus neighbourhood-hopping around Katajanokka and Kruununhaka—useful for travellers planning a short, culture-heavy trip. Lapland & Culture Control: Research into “Santa” and Sámi-themed tourism in Lapland argues the real fight is over who gets to decide what culture looks like and who profits, echoing controversies seen in other “authentic experience” markets. Finland Winter Incentives: Finnair launches a winter 2026/27 group incentive for North American meeting planners, including group fares from $800 and a complimentary return ticket to Helsinki for groups of 20+, with fast connections onward to Rovaniemi and ski hubs. Nature for Hikers: Oulanka National Park is highlighted for its river valleys, rugged cliffs, and the 82 km Karhunkierros Trail—plus wildlife spotting. Travel Tech & Policy: EU REACH updates are pushing the fight against “forever chemicals” (PFAS), a reminder that environmental rules increasingly shape what visitors will encounter in products and services. Sustainable Tourism Debate: A piece on Edinburgh’s visitor levy frames the bigger question: not just attracting crowds, but making tourism regenerative for residents and local life. Air Travel Demand: Tallinn Airport reports a July passenger record (up nearly 20% year-on-year), with Helsinki and Warsaw among top routes—good context for travellers routing through the Baltics.