Remove Carbon Today opens certified carbon removal to individuals worldwide

By AI, Created 11:32 AM UTC, May 20, 2026, /AGP/ – Remove Carbon Today says it is the first consumer platform to offer only certified, durable carbon removal with public registry proof within one month of purchase. The Helsinki-based platform launched in November 2025 and says customers in seven countries have already removed 35 tonnes of CO₂.

Why it matters: - Remove Carbon Today is trying to give individuals the same kind of certified carbon removal access that has mostly been available to corporations. - The platform says every purchase represents already-completed CO₂ removal, not offsets or future promises. - Public registry proof within one month is meant to make personal climate action easier to verify and harder to greenwash.

What happened: - Helsinki-based Remove Carbon Today said the platform is now available to individual customers worldwide. - The company launched the service in November 2025. - Customers in seven countries have already removed 35 tonnes of CO₂ through the platform in its first six months. - The platform starts at one kilogram and is available at the company website.

The details: - Each removal is certified by Puro.earth, which the release describes as a durable carbon dioxide removal crediting platform, standard and registry majority-owned by Nasdaq since 2021. - Remove Carbon Today says it offers no general offsets, reduction credits, avoidance credits or nature-based credits. - The CO₂ is physically stored for at least 100 years through engineered removal projects, including biochar. - Every tonne is measured and verified by accredited third-party auditors before it is issued and managed in the Puro.earth public registry. - The platform offers lifestyle-linked removal purchases, including vacation flights, clothes shopping, coffee consumption and mixed diet. - Customers can also set up monthly subscriptions for ongoing removal. - The service uses only ex-post carbon removal, meaning the CO₂ has already been removed before the customer pays. - Remove Carbon Today says retirement happens on the customer’s behalf within one month of purchase, often sooner. - Within one month, customers receive a confirmation email with a direct link to the retirement statement in the public registry, including the order number. - Customers can also track retirements on the Remove Carbon Today website using order numbers and registry links. - The company says pricing is based on its purchase price for biochar removal, aligned with the CORCCHAR Index from the Nasdaq and Puro.earth CORC Carbon Removal Reference Price Index family, plus a fixed 10% operating margin and applicable taxes. - Current pricing is €198 per tonne, or €0.198 per kilogram, with no minimum order.

Between the lines: - The launch reflects growing demand for climate claims that can be independently traced rather than simply promised. - By focusing on durable, already-completed removal, Remove Carbon Today is positioning itself against the broader market for offsets and future-dated carbon products. - The consumer angle suggests the company is betting that individuals will pay for verified climate action if the process is simple and the proof is public. - Tiia Vihavainen, founder of Remove Carbon Today, said she built the service after failing to find a credible option she fully trusted. - Vihavainen said the goal is to make it easy for individuals to clean up unavoidable emissions and treat CO₂ like other waste streams.

What’s next: - The company says it will continue selling certified carbon removal to individuals worldwide through its public registry-backed model. - Future growth will likely depend on whether consumers adopt recurring subscriptions and smaller-ticket purchases at scale. - The company is also likely to lean on registry proof and third-party verification as its main trust signals.

The bottom line: - Remove Carbon Today is turning durable carbon removal into a consumer product, with certification, retirement and proof built into the purchase process.